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Heiwo Coffee grabs the "World Champion Coffee" and pushes "Buy 1 Get 1 Free" to test the water temperature — Business Times

Published date : 2017-05-13

The owner of Donkey Manor, Willem Boot, was invited by Heiwo Coffee's general manager Lin Peini (left) to personally hold a coffee tasting party at Heiwo Taichung South Store today. (Photo/Zeng Lifang)


Willem Boot, the owner of Donkey Manor, held a coffee tasting party at Heiwo Taichung South Store today. Heiwo Coffee employees happily greeted him. (Photo/Zeng Lifang)

Heiwo main customers snapped up the top coffee beans of Finca Sophia Manor. Willem Boot, owner of Donkey Manor (right) and Lin Peini, general manager of Heiwo Coffee (left) were very happy. (Photo/Zeng Lifang)

When cheap coffee was popular in the consumer market, Taichung coffee importer, Heiwo Coffee, was aware of the consumption potential of the top coffee market and recently snapped up the top coffee beans from Panama, "LaMula Donkey Manor", which was recognized as the "World Champion", and grabbed the top spot in Taiwan. Coffee market. Coffee beans are priced at 14,000 yuan per pound. During the promotion period, Heiwo Coffee will not hesitate to offer a "buy 1 get 1 free" test water temperature, limited to 450 pounds.

At the invitation of Heiwo Coffee’s general manager Lin Peini, Willem Boot, the owner of Donkey Manor, personally held a coffee tasting party at Heiwo Coffee’s Taichung South District store a few days ago. He also performed a roasted bean show on the spot, attracting hundreds of coffee lovers. Then, rush to witness the flavor miracle of the world champion coffee beans.


Lin Peini said that Donkey Manor produces 700 kilograms of top coffee beans per year, and Heiwo Coffee snapped up 200 kilograms in one go. The import volume ranks highest among Taiwanese coffee merchants. Because the top coffee beans of Donkey Manor present a fragrance like flower nectar, it breaks consumers’ impressions of coffee, "At the same time, the familiar tastes of rose, jasmine, lemon, lychee, passion fruit, etc. appear, and they are very harmonious. Incorporating into coffee", the multi-layered taste is endlessly evocative, and it has been pre-ordered by more than half of the main customers.

Lin Peini said that Donkey Manor is a dark horse in the coffee industry, and it has won the attention of the world coffee industry in just a few years. In 2014, I participated in the "Best Of Panama" competition in Panama for the first time, and won the "Sunset Championship"; in 2015, I participated in the most credible "Coffee Review" in the coffee industry, and the Donkey Manor won 97 points, the highest record in the history of coffee scores, and at the same time, it also won the "World No.
In 2016, Finca Sophia, another estate owned by Willem Boot, the owner of "Donkey Manor", made its debut and won the "Good Food Awards". Donkey Manor won the double champion in the coffee category and became the most beautiful coffee manor in Panama.

Reporting office:https://m.ctee.com.tw/livenews/ch/20170513003370-260405

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