Media reports
Heiwo Coffee joins hands with Dajia Zhenlan Palace to jointly launch "Mazu Coffee" — Business Times
Published date : 2017-03-20
Heiwo Coffee will dispatch a large Mazu truck at the designated location during the Dajia Ma circumvention, and two beautiful bean roasters will perform a roasting show on the spot, and there will be free coffee for the believers to taste. (Photo/Heiwo)
Heiwo Coffee will dispatch a large Mazu truck at the designated location during the Dajia Ma circumnavigation, and two beautiful bean roasters will perform live bean roasting show, and there will be free coffee for the believers to drink. (Photo/Heiwo)
The Dajia Mazu circumvention, which attracts more than one million followers every year, will debut on March 24th this year. Cultural and creative products and purchases related to Dajia Ma will be strong! Grab a ride on Dajia Ma’s ride around the border, Taichung’s well-known Heiwo Coffee, for the first time co-branded with Dajia Zhenlan Palace to jointly launch the "Mazu Coffee" hanging ear bag gift box, which will be on sale from tomorrow (21), limited to 3,000 boxes. 500 boxes have been ordered.
"Mazu Coffee" is not only prepared by Taiwanese roasting bean contest champion Jiang Chengzhe, the special coffee recipe for Mazu, but also invited the Japanese American Taiwanese artist Jamz to design the trendy and fashionable "Mazu Safe Symbol" packaging, with a 3.5-ton Mazu truck around Locally designated, freshly roasted, freshly brewed coffee is available for free tasting by the public. This year Dajia Ma’s tour will be full of strong coffee aroma!
Heiwo Coffee Chief Executive Lin Peini said that Heiwo Coffee will participate in the Dajia Ma circumvention for the first time. Mazu will be dispatched to carry a large-scale bean roaster, and two beautiful bean roasters will perform live roasting at designated locations along the way. Show, while providing free coffee for believers to drink.
In addition, Heiwo Coffee will hold a cup-throwing competition and interactive mini-games at designated locations. The biggest prize is the Presidential Suite at the Inhouse Hotel with a market price of RMB 18,880 or the Neptune Suite at the Star Motion Galaxy Hotel.
The most eye-catching item this year is Heiwo Coffee's chief roaster Jiang Chengzhe. The "Mazu Coffee" hanging ear bag specially developed for Dajia Zhenlan Palace Mazu uses coffee beans from Salvador in Central America. The flavor has a nutty and chocolate aroma. The taste is rich and thick, with a sweet and smooth finish.
In order to match this unique "Mazu Coffee" in Taiwan, Heiwo Coffee hired an American Taiwanese artist in Japan, Jamz, to design a trendy and fashionable Mazu Safe Charm packaging, with 5 colors of red, purple, orange, white and pink, respectively. It represents the five auspicious meanings of safety, health, wealth, promotion, and helping the nobles. In addition, it also includes a Dajia Mazu Five Blessings postcard, so that believers can send blessings to relatives and friends far away.
Lin Peini said that the "Mazu Coffee" gift box will be on sale from the 21st, containing 10 bags of ear bags, each box retail price 350 yuan, 2 boxes of special 500 yuan, limited to 3,000 boxes, and can be delivered to the convenience store at home for free. In addition, Heiwo Coffee simultaneously launched the "Mazu Lucky Bag", which contains a variety of different flavors of coffee hanging ear bags, such as the Mazu series, the colorful series and the Heiwo Champion series, with a retail price of 399 yuan.
Since on the evening of the 21st, Taichung Dajia Stadium will hold a driving banquet, Mazu Coffee will be sold on the spot on the same day, Heiwo Coffee will be 10% of the total revenue of the day, and donate Dajia Ma Zhenlan Children’s Home as a donation to the society. A piece of effort.
Reporting office：https://m.ctee.com.tw/livenews/ch/20170320005819-260405